Successful SEO Case Studies for different Ecommerce website
We’re Proud of Ecommerce is competitive. Almost half of all purchasers start their journey with a Google search, meaning eCommerce is an essential part of your marketing mix. To capitalize on this, having an effective ecommerce SEO strategy in place is crucial. Anyone who’s worked with E commerce websites knows how tricky it is to build trust with search engines and get those keyword rankings early on.
1. Here’s how we crafted a SEO strategy for Filter King.
Keyword research backed by keyword mapping
When beginning the Filter King SEO campaign, we wanted to identify the largest possible keyword pool. And for organizing our target keywords, we leveraged keyword bucketing (or mapping) — determining the key site category pages and the specific keywords that go under each.
It resulted in a website map laying out the pages by keyword information topics and larger page categories (a.k.a. silos). But wait…how did we arrive at these keywords? >We pulled a huge list of your competitor ranking keywords, >We used the Ahrefs keyword explorer to see a full list of certain topic keywords. Here’s what our compiled sheet looked like initially:
Further, we set up two page-level pivot tables for an overall page overview broken down by pages and keywords that the respective pages are targeting. This was helpful for both: page and category page (silo) optimization.
Using internal links to create silos and a strong website architecture
Below is a pivot table showing how our pages sat in their identified silos. As you may know, a page in a silo interlinks others in its category, and such siloing can help with establishing your topical relevance:
